Market Readiness Assistance Grant
Up to 70% funding support for Singapore SMEs expanding into new overseas markets. Covering market promotion, business development, and market set-up costs — capped at S$100,000 per company per market.
⏰ Time-Sensitive: The MRA grant is scheduled to transition in the second half of 2026. Applications are still open, but the window is closing. Secure your funding before the programme changes.
Fund Your Overseas Expansion
The Market Readiness Assistance (MRA) grant helps Singapore companies expand into new overseas markets by defraying the costs of overseas market promotion, business development, and market set-up.
Whether you're entering ASEAN, China, or other international markets for the first time, MRA significantly reduces your financial risk — covering up to 70% of eligible costs for qualifying SMEs.
Each application covers one activity in a single overseas market, with projects capped at 12 months.
Key Figures at a Glance
(Effective 1 April 2026)
per company per new market
project duration
Three Pillars of Support
Overseas Market Promotion
Marketing campaigns, PR activities, in-store promotions, road shows, pop-up stores, social media presence building, and online/offline media coverage.
Overseas Business Development
Identifying partners, B2B customers, licensees, distributors, joint venture partners, cross-border logistics partners, and outsourced business development services.
Overseas Market Set-Up
Market entry advisory, legal and documentation for IP application, overseas incorporation, import/export licenses, and deploying staff for business development overseas.
Supportable Activities
Each MRA application is limited to one activity in a single overseas market. Choose the activity that best matches your expansion goals.
🎯 Overseas Marketing & PR
Launch marketing or PR campaigns including in-store promotions, road shows, pop-up stores, fashion shows, developing social media presence, and securing media coverage across press and blogs.
🌍 Overseas Trade Fairs
Participate in overseas physical and virtual trade fairs to showcase your products and services, generate leads, and build brand awareness in your target market.
🤝 Partner Identification
Identify potential partners and B2B customers including licensees, franchisees, agents, distributors, joint venture partners, and cross-border logistics partners.
📈 In-Market Business Development
Engage outsourced business development services in your target market to accelerate market entry and establish commercial relationships on the ground.
🏢 Overseas Marketing Presence
Deploy an employee overseas to conduct business development activities. This activity does not require a pre-identified vendor.
⚖️ Market Entry Support
Cover advisory, legal, and documentation expenses for intellectual property application, overseas incorporation, and obtaining import and export licenses.
Eligibility Requirements
To qualify for the MRA grant, your company must meet all of the following criteria. Green Motion Academy can help you verify your eligibility and prepare your application.
- Registered in Singapore — Business entity must be registered and operating in Singapore.
- 30% Local Equity — At least 30% of shares held directly or indirectly by Singapore Citizens or Permanent Residents (based on ultimate individual ownership).
- New to Target Market — Annual sales in the target market must not have exceeded S$100,000 in any of the preceding three years.
- SME Status — Group annual sales turnover not exceeding S$100 million OR group employment size not exceeding 200 employees.
Quick SME Check
If your company meets the 30% local shareholding requirement and your group turnover is below S$100M (or fewer than 200 staff), you likely qualify for the enhanced 70% funding rate.
Non-SMEs may still qualify for support at different rates. We assess every case individually.
Check My EligibilityHow Green Motion Academy Helps
We manage the entire MRA application process on your behalf — from eligibility assessment and vendor selection to proposal preparation and submission. You focus on your business; we handle the paperwork.
Eligibility Review
We assess your company against MRA criteria and identify your target market and qualifying activity.
Vendor Matching
We help you identify suitable overseas vendors or partners for your chosen activity (where required).
Proposal Preparation
We compile all required documents — financial statements, project scope, vendor quotes, and activity plans.
Submission & Follow-Up
We submit your application and manage all communications until approval and disbursement.
Important Programme Notes
❌ No Retrospective Applications
Projects that have already started, payments already made, or contracts already signed with vendors prior to application submission are not eligible.
📅 Timing Matters
Applications should only be submitted 6 months or less prior to the project start date. This ensures project certainty and minimises changes after submission.
🚫 No Group Applications
Two or more companies listed as applicants in a single application form are not allowed. Each company must submit its own application.
⏱️ 12-Month Project Cap
Each approved project must be completed within 12 months from the start date. Extensions require prior approval.
Combine MRA with the Capability Transfer Programme
Many Singapore companies benefit from pairing the MRA grant with the CTP. While MRA funds your market entry and promotion, CTP funds the workforce development needed to sustain your expansion.
MRA
Market promotion, partner search, legal set-up, and trade fair participation for entering new overseas markets.
CTP
Foreign specialist training for your local workforce — on-site, remote, or overseas attachments.
Result
Enter the market fully prepared with a trained, capable team ready to execute and sustain growth.
Frequently Asked Questions
What is the Market Readiness Assistance (MRA) Grant?
The MRA grant is a Singapore government initiative that helps companies expand into new overseas markets by funding up to 70% of eligible costs for market promotion, business development, and market set-up activities. It is designed to reduce the financial risk of international expansion for Singapore-registered businesses.
Who is eligible to apply?
Your company must be registered and operating in Singapore, hold at least 30% local equity (Singapore Citizens or PRs), be new to the target overseas market (sales under S$100,000 in any of the past 3 years), and have group turnover not exceeding S$100 million or fewer than 200 employees.
How much funding can my company receive?
SMEs can receive up to 70% of eligible costs, capped at S$100,000 per company per new market. The S$100,000 is split across three pillars: S$20,000 for market promotion, S$50,000 for business development, and S$30,000 for market set-up. Non-SMEs may receive different support levels depending on the programme assessment.
What costs are covered under MRA?
Eligible costs include consultancy fees, marketing and PR campaign expenses, trade fair participation costs, business development services, legal and documentation fees for market entry, IP registration, overseas incorporation, and salary support for staff deployed overseas for business development.
Can I apply for multiple markets at the same time?
Each application is limited to one activity in a single overseas market. However, you can submit separate applications for different markets or different activities — each subject to the S$100,000 per market cap. We help you prioritise and sequence your applications for maximum impact.
How long does the application process take?
Once we submit a complete application on your behalf, the assessment and approval process typically takes several weeks. The total timeline depends on the complexity of your project and the completeness of your documentation. We handle all follow-up communications to ensure timely processing.
What documents do I need to prepare?
You will need your company's financial statements for the past 3 years (audited or management accounts), a detailed project proposal, vendor quotes or agreements, and your ACRA business profile. Newly incorporated companies (under 1 year) may submit alternative supporting documents. We guide you through every document requirement.
Can I apply if I have already started my overseas project?
No. Retrospective applications are strictly not permitted. Projects that have already started, payments already made, or contracts already signed with vendors prior to application submission are ineligible. This is why early planning with Green Motion Academy is critical — we help you structure your project timeline correctly.
Is the MRA grant ending soon?
The government has announced that the existing grant structure will transition in the second half of 2026 as part of the broader EDGE refresh. MRA applications remain open now, but the window is closing. We strongly recommend starting your application process as soon as possible to secure funding under the current favourable terms.
How does Green Motion Academy help with the application?
We provide end-to-end application management: eligibility assessment, vendor identification, proposal writing, document compilation, submission via the Business Grants Portal, and ongoing communication with programme administrators until approval and disbursement. Our goal is to maximise your approval chances while saving you time and effort.
Let Us Handle Your MRA Application
Don't miss the window. Green Motion Academy assesses your eligibility, prepares your proposal, submits your application, and manages all follow-up — so you can focus on growing your business overseas.